The NBA’s action-packed opening-night doubleheader across NBC and Peacock drove massive engagement on social media last night, dominating the conversation on X:
- Opening night resulted in the league’s most-viewed tip-off ever with more than 600 million views and counting across all owned and third-party social accounts (source: Videocites).
- The NBA on NBC/Peacock occupied 9 of the top 10 and 19 of the top 20 trending topics at different points of the evening.
- The NBA garnered the No. 1 trending topic multiple times throughout the evening. OKC’s Chet Holmgren, HOU’s Alperen Sengun and the Los Angeles Lakers each trended No. 1 globally throughout the evening, spanning different points of the doubleheader.
- #NBAonNBC, Roundball Rock and the NBA trended for 7 straight hours.
- 57 NBA-related unique topics trended in the top 30 between 6:30 p.m. and 1:30 a.m. ET.
