Chasing History: Spurs Tune Out the Noise
On Chasing History presented by Michelob ULTRA, the Spurs quieted the MSG crowd to win Game 3 and cut the Knicks' series lead to 2-1.
The San Antonio Spurs’ Game 3 win over the New York Knicks in the 2026 NBA Finals was the most-watched NBA Finals Game 3 since 1998 (Chicago Bulls vs. Utah Jazz) with an average of 23.8 million viewers on ABC and ESPN.
Game 3 of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks was the most-watched NBA Finals Game 3 in 28 years (since Bulls/Jazz in 1998), averaging 23.8 million viewers on ABC and ESPN. The audience peaked with 26.3 million viewers at 11:15 p.m. ET.
Game 4… pic.twitter.com/ollFW3O0nF
— NBA Communications (@NBAPR) June 10, 2026
The audience peaked with 26.3 million viewers at 11:15 p.m. ET and, according to Nielsen, the game generated a P2+ share (the percentage of households with TVs in use that are watching a specific program) of 42.7, the highest-ever share for an NBA game.
In addition, the 2026 NBA Finals games have generated more than 5 billion social media views so far, the most ever through the first three games of the Finals, and global Google searches for the “NBA Finals”, “New York Knicks”, and “San Antonio Spurs” are at all-time highs.
Game 4 tips off tonight at Madison Square Garden (8:30 p.m. ET, ABC).
