LeBron James and Stephen Curry were the only players to receive over 2 billion views during the regular season.
The Los Angeles Lakers’ LeBron James (3.23B views), Golden State Warriors’ Stephen Curry (2.56B views) and the Lakers’ Luka Dončić (1.82B views) lead the list of the most-viewed players on NBA social and digital platforms during the regular season.
The San Antonio Spurs’ Victor Wembanyama (1.47B views) and Denver Nuggets’ Nikola Jokić (1.20B views) rounded out the top five. The Memphis Grizzlies’ Ja Morant (1.09B views) and Oklahoma City Thunder’s Shai Gilgeous-Alexander (1.06B views) also received over a billion views each.
Top 10 most-viewed players
1. LeBron James (Los Angeles Lakers): 3.23B views
2. Stephen Curry (Golden State Warriors): 2.56B views
3. Luka Dončić (Los Angeles Lakers): 1.82B views
4. Victor Wembanyama (San Antonio Spurs): 1.47B views
5. Nikola Jokić (Denver Nuggets): 1.20B views
6. Ja Morant (Memphis Grizzlies): 1.09B views
7. Shai Gilgeous-Alexander (Oklahoma City Thunder): 1.06B views
8. Giannis Antetokounmpo (Milwaukee Bucks): 897M views
9. Anthony Edwards (Minnesota Timberwolves): 800M views
10. Jayson Tatum (Boston Celtics): 766M views
