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5 most-viewed plays on NBA social, digital during 2024-25 season

Ja Morant's pair of acrobatic layups generated over 250 million views to lead the way.

Ja Morant delivered two must-see finishes against the Nets on Nov. 4. 

The most-viewed plays across NBA social and digital platforms for the 2024-25 regular season were two acrobatic layups by the Memphis Grizzlies’ Ja Morant in a game against the Brooklyn Nets on Nov. 4 (286M views).

No. 2 on the list was the Golden State Warriors’ Stephen Curry executing a behind-the-back crossover and finish vs. the Phoenix Suns on Dec. 28, which generated 136M views.

Top 5 most-viewed plays: 

  1. Memphis’ Ja Morant finishes two acrobatic layups (286M)
  2. Golden State’s Stephen Curry goes behind the back before finishing (136M)
  3. Chicago’s Josh Giddey makes a half-court game-winning shot (70M)
  4. Los Angeles’ LeBron James dunks with the left hand (61M)
  5. Denver’s Nikola Jokić makes the full-court heave (37M)

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