Luka Dončić (right) and Victor Wembanyama rank No. 1 and No. 2, respectively, in NBA social media views for players this season.
The NBA’s biggest stars continue to move the needle when it comes to attracting fan interest, and Thursday’s NBA Christmas slate will be the latest chance to see them all in action.
Here’s a look at the 10 most-viewed players across @NBA social media platforms this season, nine of whom will be featured on Christmas Day. The action begins Thursday, Dec. 25 at noon ET on ABC and ESPN. pic.twitter.com/1Ob2zdg83x
— NBA Communications (@NBAPR) December 23, 2025
Nine of the 10 most-viewed players across NBA social media platforms this season will be featured on Christmas Day, the league announced on Tuesday. They include Luka Dončić (845 million views), Victor Wembanyama (708M), Stephen Curry (703M), LeBron James (641M), Shai Gilgeous-Alexander (496M), Nikola Jokić (445M), Austin Reaves (409M), Kevin Durant (331M) and Cooper Flagg (312M).
The NBA on Christmas Day will feature five games across the ABC and ESPN networks, marking the 18th straight year of five games on the holiday. The schedule is Cavaliers vs. Knicks (Noon ET, ABC/ESPN), Spurs vs. Thunder (2:30 p.m. ET, ABC/ESPN), Mavericks vs. Warriors (5 p.m. ET, ABC/ESPN), Rockets vs. Lakers (8 p.m. ET, ABC/ESPN) and Timberwolves vs. Nuggets (10:30 p.m. ET, ABC/ESPN).
Milwaukee Bucks star Giannis Antetokounmpo (304M views) is the lone player in the top 10 who will not be playing on Christmas.
