A new NBA season means new matchups, new storylines and new moments worth following.
Familiar faces are in new places, including LeBron James and Jaylen Brown in Philadelphia, Giannis Antetokounmpo with the Miami Heat, LaMelo Ball with the Minnesota Timberwolves, and more. Whether you’re checking in on your favorite team or finding your next game to watch, there’s more than one way to experience it all.
The Season Start Challenge invites you to discover four NBA features as the 2026–27 season tips off. Try all four, complete the challenge and earn your Season Start Challenge badge. During the limited-time sweepstakes, eligible fans can also get a chance to win a trip for two to the Emirates NBA Cup 2026 Championship.
Find out more with the NBA ID Season Start Challenge, which runs from Oct. 19 – 26.
How to Join the Challenge
Sign in with your free NBA ID, open the Season Start Challenge and select Join. Complete the four featured activities and track your progress as you go.
Featured Activities
1. Follow Team | Stay close to your team
Follow your favorite NBA team to keep the scores, standings and action that matter to you within reach.
2. Ask NBA | Follow your curiosity
Got an NBA question? Explore stats, records and stories with Ask NBA. Ask a question to complete this activity.
3. Game Pulse | Go beyond the box score
Get a deeper look at the game with Game Pulse. Follow what’s happening on the court and explore why it matters
4. Tap to Watch | Find your next game
Discover ways to find and watch NBA games with Tap to Watch.
Complete the Challenge. Earn Your Badge
- Finish all four activities to earn the Season Start Challenge badge and mark the start of your season.
Those in the US & Canada, excluding Québec, are eligible to play.
A chance to experience the Emirates NBA Cup Championship
From October 19–26, 2026, eligible participants who satisfy the Official Rules can also receive an entry for a chance to win a trip for two to the Emirates NBA Cup 2026 Championship. Open to eligible participants in the United States and Canada, excluding Québec. No prize is guaranteed.
Last season, the New York Knicks became the first NBA team in history to win the Emirates NBA Cup and the NBA Finals. Can they do it again? Or will another team follow the same pattern?
Join the Start of Season Challenge and play for a chance to witness history again.
