Emirates NBA Cup 2025 delivered the most-watched Group Play in the event’s three-year history with more than 40 million viewers across Amazon Prime Video, NBC/Peacock and ESPN, up 90% from last year.
More than 40 million people in the U.S. watched Emirates NBA Cup 2025 Group Play games across Amazon Prime Video, NBC/Peacock and ESPN, up 90% from last year and the most-watched Group Play in the event’s three-year history.
The Emirates NBA Cup quarterfinals take place Tuesday,… pic.twitter.com/iXs4ePLKhy
— NBA Communications (@NBAPR) December 8, 2025
The Emirates NBA Cup quarterfinals tip off Tuesday, Dec. 9, with the Eastern Conference matchups — Heat vs. Magic (6 ET, Prime Video) and Knicks vs. Raptors (8:30 ET, Prime Video). Then the West squads face off with Suns vs. Thunder (7:30 ET, Prime Video) and Spurs vs. Lakers (10 ET, Prime Video) on Wednesday, Dec. 10.
The winners advance to the semifinals in Las Vegas this Saturday, before the Emirates NBA Cup championship on Tuesday, Dec. 16.
