2026 All-Star

Global reach of NBA All-Star 2026

Soak up some facts and information about the global reach of NBA All-Star 2026 and the NBA.

Fans

  • Fans from 56 countries and territories are set to attend NBA All-Star 2026, a record for any NBA event in North

Global Distribution

  • NBA All-Star 2026 will reach fans in 214 countries and territories in more than 50 languages on their televisions, computers, mobile phones and tablets.
  • 310 international media from 34 countries and territories are credentialed to cover NBA All-Star
  • More than 200 global creators who collectively reach more than 1 billion followers worldwide, including from Brazil, China, France, Germany, India, Italy, Japan, the Philippines, Turkey and the UK, will descend on Los Angeles and be embedded across live broadcasts, in-arena programming, on-court competitions and fan This marks the most expansive creator footprint for any NBA event in history and provides new ways to experience NBA All-Star across multiple platforms and perspectives.
  • As part of the first-ever NBA ID Member’s Choice Vote via the NBA App and NBA.com, fans from around the world will determine the designated roles for Druski, Lethal Shooter and Tyler Toney at NBA All-Star Saturday. Those roles include a passer for a competing team in Kia Shooting Stars, an in-arena insider during the State Farm 3-Point Contest, and an NBA ID Slam Dunk Member Rep who will sit alongside the AT&T Slam Dunk judges and display the NBA ID Member Score, voted on live by NBA ID members NBA ID members from around the world can also vote for the Ruffles NBA All-Star Celebrity Game MVP and NBA All-Star Game MVP via the NBA App and NBA.com.
  • Nine international broadcast partners – from China, France, Greece, Israel, Japan, Mexico, Mongolia and Latin America – will conduct live onsite commentary from Los Angeles.

International Players

  • Twenty-four international players were selected to participate in NBA All-Star 2026 events, including 10 All-Stars to represent Team World in the new U.S. World format: Giannis Antetokounmpo (MIL; Greece; ties to Nigeria), Deni Avdija (POR; Israel), Luka Dončić (LAL; Slovenia), Shai Gilgeous-Alexander (OKC; Canada; will not play due to injury), Nikola Jokić (DEN; Serbia), Jamal Murray (DEN; Canada), Alperen Sengun (HOU; Turkey), Pascal Siakam (IND; Cameroon), Karl-Anthony Towns (NYK; ties to the Dominican Republic) and Victor Wembanyama (SAS; France).
    • TOR head coach Darko Rajaković (Serbia) will lead Team
  • The NBA and FIBA will host the 10th annual Basketball Without Borders (BWB) All-Star camp from Feb. 13-15 at the UCLA Health Training Center, bringing together 40 of the top high-school-age prospects from around the world to learn from current and former NBA and FIBA players, legends and coaches.
    • There were more than 50 former BWB campers on opening-night rosters this season, including Avdija, Gilgeous-Alexander, Murray and Siakam.

2026 Ruffles® NBA All-Star Celebrity Game

  • The 2026 Ruffles® NBA All-Star Celebrity Game will feature Indian entertainment icon Badshah, Brazilian soccer legend Cafu, Senegalese former NBA player Tacko Fall, Chinese Canadian actor Simu Liu, Canadian Olympian Andre De Grasse and Chinese actor/singer Dylan Wang.
    • Giannis Antetokounmpo and his brothers Thanasis and Alex will serve as
    • The game will also feature a halftime performance by K-pop group

Global Reach of the NBA

  • Opening-night rosters this season featured a record 135 international players from a record-tying 43 countries across six continents, including the winners of the last seven Kia NBA MVP Awards: Gilgeous-Alexander, Jokić, Joel Embiid (PHI; Cameroon) and Antetokounmpo.
  • Since 1978, the NBA has played 230 games in more than 20 countries outside the S. and Canada.
  • The NBA has more than 5 billion likes and followers globally across all league, team and player platforms.
  • The 2025-26 regular season features 88 games that will air in primetime in Europe, the Middle East and Africa (EMEA), marking the 13th consecutive season that the league had scheduled games that air in primetime in

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