PHOENIX – The National Basketball Association (NBA) today announced that tickets are on sale for NBA All-Star 2027 fan events taking place Friday, Feb. 19 to Sunday, Feb. 21 in Phoenix. Tickets to NBA Jam Session, the Ruffles NBA All-Star Celebrity Game, Castrol Rising Stars and the NBA HBCU Classic presented by AT&T are available at NBAEvents.com.
NBA Jam Session returns for the first time since NBA All-Star 2014 as the league’s ultimate fan experience. From Friday, Feb. 19 through Sunday, Feb. 21 at the Phoenix Convention Center, the three-day event will span more than 300,000 square feet while bringing basketball, culture and entertainment together through more than 40 interactive activations, more than 100 talent appearances, live panels and podcasts, exclusive merchandise and experiences celebrating the NBA’s deep connection to art, fashion, music and technology. NBA Jam Session will be open from noon–9 p.m. on Friday and 10 a.m.–7 p.m. on Saturday and Sunday.
The NBA Jam Session experience begins even before the main doors: Canyons on Third will serve as a free, family-friendly space for basketball activities, food trucks and a dedicated viewing area for select NBA All-Star events. This outdoor component offers fans another way to join the NBA All-Star excitement, with no ticket required.
NBA Jam Session will also house Hardwood Central, an immersive basketball destination featuring premier NBA All-Star events and programming. The Ruffles NBA All-Star Celebrity Game, showcasing stars from sports, entertainment and culture, will tip off on Friday, Feb. 19 at 5 p.m. MT, followed by the NBA HBCU Classic presented by AT&T on Saturday, Feb. 20 at noon MT. Tickets to either game includes same-day access to the full NBA Jam Session experience.
Downtown Phoenix will play host to the NBA All-Star Music Festival, a two-night outdoor event on Friday, Feb. 19 and Saturday, Feb. 20 featuring headlining musical performances, food, appearances, photo opportunities and more.
Also on Friday, Feb. 19, Castrol Rising Stars will tip off at Mortgage Matchup Center at 7 p.m. MT, featuring the league’s top first- and second-year players.
Fans can take their NBA All-Star weekend to the next level with NBA Experiences presented by DoorDash, offering unique access and premium hospitality. To learn more and purchase packages, visit NBAExperiences.com.
Local fans will have the chance to win exclusive prizes, including tickets to NBA All-Star 2027 events, through the NBA All-Star Rewards Program, an interactive fan experience available in the NBA Events App. By downloading the app and registering to participate, fans can visit and shop at local businesses to earn rewards, support local entrepreneurs and drive economic activity across the Valley. A full list of participating businesses will be available in the NBA Events App. Restaurants and retail businesses with a Greater Phoenix storefront are invited to apply here.
Prizes include:
• NBA All-Star game tickets
• All-Star Saturday Night tickets
• Castrol Rising Stars tickets
• Phoenix Suns game tickets
• NBA Jam Session tickets
• NBA Store gift cards
Download the NBA App for the latest NBA All-Star 2027 content, including premier benefits and fan rewards offered through NBA ID, the league’s membership program. The NBA Events App and NBAEvents.com provide fans with the most up-to-date information on event schedules, tickets and exclusive experiences.
