Top social creators with a combined total of over 160M followers will take part in the PlayStation NBA Creator Cup.
- Watch Live: NBA Creator Cup (Feb. 12 at 10:30 p.m. ET)
Los Angeles will host not only the world’s best professional basketball players for All-Star 2026, but also the world’s best basketball content creators who appear on every social media platform. The PlayStation NBA Creator Cup will feature a fast-paced and exciting 3v3 format, as top social creators with a combined total of over 160 million followers duke it out in a four-team tournament to crown a champion.
The PlayStation NBA Creator Cup will take place at the LA Convention Center on Thursday at 7:30 p.m. PT on Creator Court at NBA Crossover. The event will also be streamed live across the NBA App, NBA.com, @NBA YouTube, and @NBA Facebook.
Meet The Creators
This year’s PlayStation NBA Creator Cup lineup brings together some of the most dynamic and influential voices across basketball and pop culture. With trickshot artists, explosive dunkers, and fast-rising digital stars, the roster highlights the diversity of the basketball world.
Strictly Bball’s Joe Doerrer will call all the action on the stream with analysts Jesser and SeanDoesMagic. Da Kid Gowie will serve as the arena host, and the night will also feature a special appearance by ambassador Tristan Jass. Here’s a look at the participants:
YPK Raye: A multi-faceted creator who blends hoops, humor, and lifestyle content, Raye keeps fans locked in with his viral skits, highlights, and adventures on and off the court. A true entertainer every time he touches the ball.
Cam Wilder: Known for his high energy and skill, Cam has built a massive following by pairing on-court talent with a comedic edge. He’s recently taken fans behind the scenes as the AAU coach of Rod Wave Elite, turning his journey into must-watch content.
Lucho Mellera: One of the biggest actors and comedians from Argentina, Lucho Mellera is ready to take on all challengers as a former basketball player and NBA enthusiast. In 2018, he released a Netflix special called Infantile, and he acted in the series Felices los 6 for HBO Max.
Carson Roney: A former Shawnee State standout who has grown into a major digital star, Carson mixes basketball, lifestyle, travel, and fashion content for her millions of followers, bringing range and personality to every platform.
Kristopher London: After playing college basketball at Oral Roberts and Newman University, Kris became one of YouTube’s biggest sports and gaming creators. His enthusiasm and 6-foot-11 frame have helped him build a following of over 3 million subscribers.
Jay Cinco: The rapper and viral TikTok creator makes his Creator Cup debut, bringing his skills as a high school hooper to the hardwood at All-Star. He is most recognized for his songs “Ghetto Angels” and “Hood Confessions”.
Chris Staples: A former Harlem Globetrotter and world-class dunker, Chris has inspired NBA stars with his acrobatics and won dunk contests across the globe. From viral trick dunks to film and TV appearances, he continues to bring elite creativity to the court.
Stephania: A social media star and entrepreneur whose wide range of interests and activities have helped her build a loyal following, Stephania returns to the Creator Cup, bringing her confidence and skills to the game. She is best known for her videos challenging strangers to 1v1 games and her streams where she gives away gifts to people around the world.
ZackTTG: Also known as the Travelling Gamer, ZackTTG has an infectious personality and a myriad of challenge-based videos on his YouTube channel. Zack is best known for playing NBA2K in a variety of modes and then switching things up with real-life challenge scenarios, such as a Hole-in-One challenge, as well as a host of other sports-related videos.
Pika: A California-based creator known for basketball and gaming content, Pika streams to more than 1.5 million followers across her channels and brings speed and creativity as a 5’3″ guard.
Driftyjay: Jordan “Driftyjay” Lewis keeps fans entertained with park takeovers, 1v1s, AAU events, and a steady dose of comedy challenges. Whether he’s hooping or joking, he brings nonstop energy to every video.
Bree Green: After four years at UTEP and time with the Harlem Globetrotters, Bree now trains, entertains, and inspires through trick shots, skill work, and feel-good content that showcases her personality and love for the game.
Overtime Mikey: Mike Kaufman is a basketball correspondent and Head of Social Strategy for Overtime. He is also a content creator himself and a former overseas professional basketball player, known for his pickup games and his humorous NBA analysis.
Whit3 Iverson: A former college basketball player, professional basketball player, and streetball player, Whit3 Iverson dazzles fans with his highlight videos. He’s been featured on Ball Is Life and makes his return to Creator Cup with his signature flair.
Tyy2.0 (Ty Jackson): At 5-foot-4, Ty is one of the most explosive dunkers in the scene, flaunting a 51.5-inch vertical jump. Tyy2.0 has made waves with tutorials and jaw-dropping dunks, including throwing down on a 7-foot-3 defender.
Sparky: Sparky is the newest member of Dude Perfect, one of the most famous sports and comedy content collectives. They are known for their videos depicting various trick shots, stereotypes, and stunts, as well as competing in challenges within the group and attempting to break the most absurd records.
Game format
This year’s format is going to utilize FIBA’s official 3×3 rules and will include the following:
- Timing: Game clock will be 10 minutes. Shot clock will be 12 seconds. Game clock stops on out of bounds, fouls, etc.
- First team to 21 wins. If neither team gets to 21 before the game clock expires, the leading team wins. If both teams are tied when the game clock expires, we will go to an untimed overtime period in which the first basket wins.
- Court will have an NCAA 3-point line painted and an NBA 3-point line taped. During the first 8 minutes, made baskets inside the NCAA line count as 1 and made baskets outside the NCAA line count as 2.
- During the last 2 minutes, “Boost mode” will be activated. Made baskets inside the NCAA line count as 1, made baskets between the NCAA line and the NBA line count as 2, and made baskets outside the NBA line count as 3.
- After any change of possession (made basket, rebound, turnover, etc.), there will be no check ball. The defending team only needs to clear the 3 point line and play resumes. The clock runs during this segment but can be stopped if there is obvious time-wasting.
- A coin flip will decide initial possession. The team that wins the coin flip may choose to possess the ball to begin regulation or may defer their choice to begin possession in OT.
- NBA G League rules apply on shooting fouls (1 free throw worth the number of points on the shot attempt)
