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Responsible Gaming

Responsible Gaming: If you are going to bet, the NBA encourages you to bet legally and to bet responsibly.

Buzzer beaters, incredible saves, home run robberies there are no sure things in the world of sports. So if you bet, bet responsibly, because anything can happen.

Never Know What’s Next 

Official Release | The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) today announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports.  The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. You can watch “Never Know What’s Next” here.

At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly.  This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting.  The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.  Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable.  The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming.  The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.


Elimination of Risk-Free Messaging 

Sports Business Journal | The NBA has banned sportsbook operators from using the term “risk free” in advertising that appears on league and team-controlled platforms and will encourage broadcasters to do the same.


Responsible Gaming: If you are going to bet, the NBA encourages you to bet legally and to bet responsibly.


Formation of Coalition for Responsible Sports Betting Advertising  

Coalition Announcement | Consisting of the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, Women’s National Basketball Association, National Hockey League, NBCUniversal, and FOX, the coalition has committed to implement and maintain consumer protection policies consistent with the following six principles:

1. Sports Betting Should be Marketed Only to Adults of Legal Betting Age

2. Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience

3. Sports Betting Advertisements Should Not Be Misleading

4. Sports Betting Advertisements Should Be In Good Taste

5. Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising

6. Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising


NBA Joins AGA’s Have A Game Plan. Bet Responsibly.

Public Service Campaign | Launched in 2019, AGA’s Have A Game Plan campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

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